Food packaging and labelling is often the first introduction people have to your brand. And it can be the deciding factor as to whether or not people are willing to purchase your product. The purpose of packaging is simple: prevent leakage, maintain freshness, and appeal to the customer, all while meeting food packaging standards. Having high quality packaging with a creative design will attract customers and help them recognize your product when they come back for more.
3 Tips to Package Food to Attract New Customers
- Despite the old adage, we still tend to judge a book by its cover, so help your products be judged appropriately with the best packaging possible. Find a creative new way to package your product with either a new style of glass jar or a different style of pouch.
- Have you ever stopped and just looked at the variety of options in a grocery store aisle? One thing is certain, you need to make your package a memorable one so that it can stand out. Neglecting food packaging is often a downfall of new foodie entrepreneurs. Don’t make the same mistake and miss the opportunity to grab the attention of customers. The best packaging will maintain your product and appeal to new customers.
- Make sure your labelling is clear and simple. Don’t make it confusing to know what exactly the product is or what it is for. Let’s not forget that the purpose of the label is to inform customers of the ingredients and the food’s nutritional value. Keep it simple and be honest. Make sure customers know exactly what they’re getting: there should be no surprises. And make the packaging practical. Keep in mind the size, shape and the use of the container. Will it be easily stored in the customer’s fridge or pantry? How easy is it to get the contents out of the container?
OAFVC has the experience and the know-how to help you step-by-step in building your food business. We also have the high quality equipment and support to help with designing your packaging and labels. With a graphic designer on site and lots of experience in the food-business industry, OAFVC can help get you up and running with much more ease than doing it on your own. It is one reason why we exist: to help “foodies” with start-up companies and expansions.
Are you considering your own agri-food business?
Learn more about how to make your agri-food business flourish by downloading a copy of our e-book, “What You Need to Grow Your Agri-Food Business.”