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Food Packaging as Advertising: The Business Owner’s Responsibility

Posted by OAFVC on Dec 7, 2018 9:00:00 AM

Consider the role your food packaging plays beyond the obvious. There’s more to the food packaging and labelling process than all the required basics; you want it to catch the eye of your target audience and move units off the shelf.

As a manufacturer, even if your product is farm-to-table, you have certain legal standards to adhere to: you must keep the food fresh and of course properly protect it during transportation. Along with all the ingredients and nutritional information to include, it’s vital to know what role your food packaging plays in advertising and how its unique design draws in your customers and reflects your brand. If you are unsure, here are some things to consider.

3 Things to Know About how OAFVC Can Help With Your Food Packaging as Advertising

1. Packaging is your biggest piece of advertising

Your packaging plays a major role in your customers’ decision-making process. Important aspects like your packaging materials, design, colours, even the wording are all going to get a reaction from your potential customer. To help you come up with custom and eye catching branding for your products Ontario Agri-Food Venture Centre (OAFVC) has an in-house graphic designer with whom you can consult.

2. Guidelines

Larger corporations have manufacturers to meet all packaging and labelling guidelines for them. But as the manufacturer of your own products, you need to meet federal and provincial government requirements on your own. Guidelines include informing customers about what ingredients are in your products, as well as nutritional guidelines. These rules and regulations may be new and daunting to you but shared commercial kitchens like Ontario Agri-Food Venture Centre (OAFVC), can offer you the guidance and resources to help you streamline all your food packaging and labelling needs.


3. Trends

The changing landscape of where and how people purchase their food affects how you adapt and create your products and product labelling. A product’s impact on the environment or if its ingredients are GMO free have become top of mind for consumers.

When you’re aware of the role packaging as advertising plays, you will not just tell customers what’s in it, but you’ll move more units off the shelf. If government guidelines and packaging materials are something your company could use help with, consider what the experts at OAFVC can do to streamline your processes and mentor you through what can seem like complicated legislation.

Streamline Your Food Production Process With OAFVC

Learn from the experts at OAFVC about how to get the most out of your time, money and energy when processing food for your company.

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Topics: Food Packaging