First of all, if you don't have social media for your food business, get it. Social media is a way for you to connect with your customers on a more personal level. It allows you to market yourself for FREE.
Your social media presence is an advertisement in itself.
3 Things You Can Do to Improve Your Social Media Presence Online
1) Live Tweet
Take your followers through the step-by-step process of how you create your product by posting it live on Twitter. It may seem like an everyday process for you, but remember your customers probably won’t know the amount of effort that’s gone into developing and making such a product.
Sometimes you'll need two hands, so let someone else tweet while you dictate and create. But rest assured, your fans will appreciate the effort.
2) Do It for the Gram
With platforms like Instagram and Snapchat, photos are digital currency — so take lots of pictures (which you can cross-post to Twitter, too). Your followers aren’t just interested in the end result; you can take photos of everything: your raw ingredients, your suppliers, even selfies in the kitchen.
You'll see your likes/engagement skyrocket; especially if you can show people things they don't normally see like: how to use a blast freezer or a tilting kettle at OAFVC. This will give your customers a sneak peak into your business behind the scenes.
3) Make Videos
Popular social media platforms like Facebook and Instagram allow you to do live videos. Take your customers on a tour through your facility, or show them how a product is made, or the process involved in developing and testing a new product. These platforms allow you to interact with your customers, and some businesses have made full use of these features. The owners of Chimp Treats, creators of Nice Cream, for example, use live videos to do Q&As with their customers.
Specific streaming platforms like Youtube Live or Twitch also offer ways you can grow your business. Partnering with popular cooking channels on these platforms are just another way you can market your products online.
Top-down recipe videos and gifs, while they’re not live, are also incredibly popular right now and offer another way of sharing your kitchen process and building a social media presence. They require some special camera gear and a fair bit of editing, but have great potential for going viral — which means more marketing for your product.
Connecting On Social Media
It's not called a social network for nothing, so make sure you connect with other people in the food business. You can start by following OAFVC on Twitter and Facebook, where we post tips to help you run a successful food business.
See how you can overcome the top 3 roadblocks faced by expanding agri-food businesses.